Lauren Ashely Alexander began her journey of entrepreneurship in the 6th grade. She asked for an investment of $50 and opened a Candy Shop and sold candy to her peers, & neighbors. Laurenraised almost $5000.

When Lauren began high school she started experiencing anxiety and panic attacks constantly from being bullied. Makeup became her creative outlet and helped her overcome her battle with anxiety. Lauren loved it so much that she began making her own lip gloss and created a brand 2BooG so she could share her love for makeup with others. The 2BooG name was born from the group of mean girls that have bullied her in school and called her Too “boujie”, she turned the once negative phase into 2BooG. 2BooG is a movement that embodies self-awareness, confidence, & beautification because you are beautiful inside.